18630 Loyalist Parkway
Site 5, Box 4 Hillier,
ON, Canada K0K 2J0
FOR IMMEDIATE RELEASE
TIE DYE TERRY AND THE FAIRY FOLK INVADE THE CNE
Prince Edward County new age business enjoying international success.
August 8, 2010 Hillier, ON. Prince Edward County has in recent years become famous for pristine beaches, fine restaurants and world-class wine. But there are also famous people living and working quietly in Eastern Ontario?s tourist mecca.
Terry Wolfert and Teresa Fischer are regarded by many as King and Queen of the Fairies. They create exquisite porcelain fairies that sell all over the world, inciting international collectors to compete to buy each new edition. They have won a coveted place in the One-of-a-Kind Hall of Fame and five Golden Web awards for their website, www.fairys.com.
Until the recession in the 1990s, Terry and Teresa ran executive search firm in Toronto and Teresa made porcelain dolls as a hobby. At her first craft show, one tiny fairy attracted more interest than anything else. So she made more fairies, attended more shows and talked a lot to customers. "I?m customer-driven,? says Teresa. "Fairy lovers love to talk and we listen. They give us ideas, we respond to their requests.?
They grew weary of expensive, stressful city life and searched for a rural place where they could live, supported by their fairies, and discovered Prince Edward County, where they moved into an old church and grew their little business, Fables. Fantast & Fairy Tales, into an international success story. "It?s a long way from the tension and anxiety of our previous world of executive placement services,? said Terry Wolfert, " but getting ready for show season we still work around the clock, and stop only to sleep for a couple of hours and to spend with our 21 year old cockatoo, Brutus?.
Over the years they?ve heard a lot of personal accounts of brushes with fairy magic, but Terry sticks to the scientific approach to dealing with porcelain. "Humidity affects it,? he said, "so I do all of the pouring in just a few weeks of the year.? Teresa paints faces, prepares wigs and fashions costumes from beautiful fabrics, including hand-painted silks from fellow Prince Edward County artist, Amelie Koning. Bases are made from twigs, branches, stones and shells that Terry gathers by exploring fields, climbing trees and beach-combing. Exotic crystals such as amethyst are used in selected editions.
Their inspiration may be whimsical, but their success comes from hard work and clever marketing. Twice yearly limited edition fairies can be previewed on the website. "It?s a marketing thing,? says Terry, "and a successful one, too. Special editions always sell out.? Their fairies have flown all over the world and can be found in collections in Australia, Japan, Argentina, England, France, Holland and beyond.
Terry also covers the trade show, attending over a dozen shows a year across Canada, and has developed quite a following in the gift and craft show circuits, inspired, no doubt, by his passion
for his work, his wild imagination, his solid knowledge of new age topics and, most of all, his impressive collection of tie-dyed t-shirts, which have become his personal trademark.
"Sometimes, things don?t have to have meaning. They can just be fun!? Wolfert says.
Such is the case with a new fairy, one that has special significance to Teresa and Terry and all of the friends they have made over the years in the craft show circuit.
Humbled by the number of requests, and with a dash of humour, Tie-Dye Terry was introduced in the spring of 2010, by popular demand and in very limited number. Tie-Dye Terry is presented in his finest formal tie-dye, including a magnificent flowing silk cape, but minus the potbelly and some of the gray hair.
Following his credo of daring to be different, Tie-Dye Terry has dashing curly-toed boots and a fine leather belt to show off his new, svelte body.
As unconventional and free spirited as its life model Tie-Dye Terry shares Terry Wolfert?s favourite theory of life ? Life is for the living and it?s better to wear out than to rust out.?
Terry Wolfert and his band of fairies can be found at the Canadian National Exhibition from August 20 to September 6, in the Queen Elizabeth Building, Booth 809A and will be returning to Toronto in November for the One of A Kind Show & Sale November 25 to December 5.
Submitted Photo ? Tie-Dye Terry
Contact: Terry Wolfert
613 813-3288 or toll-free at 888 770-8418